Did you know that 90% of online users look for information about local businesses through search engines? This can amount to a tremendous amount of targeted visitors to your business. Reaching the coveted number one position on the search listings for the keywords used by your potential customers can help you generate new sales leads and boost conversions. This has made local SEO a must-have in your overall online marketing strategy. Read on to find out what’s happening in the local SEO industry and what improvements to expect in the future.
The Current Status Of Local SEO
Many experts used to consider local SEO as far simpler and easier, primarily because local ranking factors were not the same as conventional ranking signals. But back in July 2014, Google Pigeon was released. This algorithmic update changed the way Google ranks local search results, emphasizing that they are now tied to traditional rankings signals.
For webmasters, this means they should take the same approach as their traditional SEO projects when they’re trying to rank for local search terms. Both Google Maps and web search were influenced by the Pigeon update. A major shakeup in the local SEO landscape was evident across different industries, showing the changes implemented by Pigeon are in full effect.
Also, local directories also received a massive boost in search visibility. A couple of years ago, Yelp—one of the most popular local directories online—accused Google of rigging the search results, causing Yelp-related search results to get pushed down in the search listings. But since the Pigeon update, Yelp and other online directories have enjoyed higher rankings. As a business owner, you should take advantage of this by getting your business website listed in these online platforms and ensuring that you keep your profiles updated.
The Future Of Local SEO
Recently, Google also made changes to how they display ads on their results pages. The sidebar ads were removed. Now, you can see ads at the bottom of the search listings. This can have a significant impact on your PPC campaign. It’s a must to analyze the effects of these changes in your click-through and conversion rates.
More changes like this are to be expected in the future as Google tries to deliver the best experience for both their users and advertisers. It’s also reasonable to expect their local search algorithm to be enhanced even further. Many are hoping that Google’s distance and location parameters would be more accurate as this can significantly influence the results seen by search engine users.
How To Enhance Your Website's Optimization
A Guide To Hiring An Portland SEO Provider For Your Business
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Although your website may be beautiful, when you submit it into the hurricane that is known as the Internet, it can easily get lost if customers are not able to locate you online. There are several ways you can enhance your website’s optimization with SEO techniques.
One of the first things that you will need to consider is your website’s ease of use. You should ask yourself if your website is simple to follow and easy to navigate. Can customers find the information they are looking for quickly? Can they get back on the home page without any problems?
What about your contact information? Can it easily be found on the website? It is important to ask these questions because customers do not want to become frustrated while they are searching for information on your site. If the information is difficult to find, your customers will leave your site in search of a user-friendlier one.
The next thing to consider when enhancing your website through SEO is the photographs that are on your site. The one thing to know is that no one enjoys squinting at their device to look at thumbnail photos. In fact, customers are even less likely to read any content that you have placed around the small photos.
However, when the photos are larger, they will garner more interest. Customers will not only become interested in the picture; they will become interested in the entire website. This means that they will remain on your website longer, and ultimately this is your goal. Google Analytics will allow you to see how long visitors remain on your website, and this will help to improve your site’s ranking.
The headings on your pages bear more weight than anything else that is on your pages in the eyes of search engines. The heading will inform the search engines of the keywords that are the most important on a particular page. This is why it is important to have great keywords in your heading.
Long Tail Keywords
There are particular words that you can use in the context that is on your website that will help your site appear in search results. However, this also means that these keywords may land your site on page 100. The good news is that you can make your keywords specific, so you have a better chance of landing on the first page.
These are some of the tips that you can use when you are looking to optimize your website. By implementing these tips, you can increase your bottom line.
Outsourcing SEO May Be A Smart Idea For Your Website Or Blog
Tips For Choosing The Right SEO Provider
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Understanding SEO or search engine optimization can be tricky for some website and blog owners. Also, Google, the major search engine, continuously changes its policy on search engine content. Because of this, it is highly recommended to outsource the work unless you have a good understanding of SEO.
First, SEO or search engine optimization are techniques used to get a website or blog to hit high on search engines. Getting this to happen often takes the brain of a professional or a team of professionals and that s why SEO outsourcing is a smart move in the 21st century.
To look for a SEO Company is to research online. Put "SEO company" in Google's search bar, and then study the results. A hint here - SEO businesses that come up immediately in your search have figured out a way to hit high on Google. Those websites, therefore, may be useful for you to investigate.
Companies have payment plans for you to follow. Look for a good site, but be willing to invest in your website or blog. Typically, SEO outsourcing equals your willingness to pay for results.
An SEO company will do the following:
1. They Will Help You Find The Best Places To Market.
It could be that you're marketing to the wrong crowd. An SEO group can help you pinpoint your target audience and how best to reach them.
2. They Will Assist You With Proper Keywords and Meta Tags
Finding the right keywords and meta tags is critical to the success of your blog or website. An SEO company can help you choose the right keywords and meta tags for your site, and they will explain to you why they are relevant and important.
3. They Will Teach You The Importance of Original and Quality Content
It could be that your content is not quality and not original. An SEO company can assist you in what kind of content you should include on your site. They may advise that you hire out the content by assigning it to ghostwriters.
4. They Will Keep You High in the Search Rankings
Once an SEO company gets you higher in the rankings, they will give you tips to keep you there. In other words, the help will last you as you work with your website.
Outsourcing SEO work can be one of the best things you do for your company. Research the SEO availabilities out there.
If you are considering implementing better and more effective SEO into your business, you are going to want to be sure that you hire a third party to handle the implementation. After all, they are going to have a much better chance of succeeding than you alone. In this article, we will be going over some of the key things to look really for in a company when you are looking to choose one to help implement SEO into your business.
Tips For Choosing The Right SEO Provider:
The main thing that you are going to want to do is look at the experience level of the SEO provider. You want to be sure that you find a provider that has a significant amount of experience in the field and in the industry that you are in. This is going to give you a significant competitive advantage by having someone on your side that knows exactly what works and what doesn't work. They also keep up to date with the latest changes in the algorithms and it will help propel you to new heights as it relates to succeeding in increasing your overall rankings.
Another important thing that you are going to want to look at is the reputation of the SEO provider in question. Ideally, you are going to want to find a company that has an overall good reputation. That way, you find a company that is going to be able to provide you with the best possible service and the best possible results. The better the company's reputation, the better the chances that they are going to be able to provide you with excellent results. Never hire an SEO company with an overall poor reputation because the chances of you getting effective service from them are going to be very slim.
You are going to want to be very skeptical of any SEO company that tries to guarantee you a specific result for a specific period. While SEO companies can be very effective quickly, it is important to do it the right way. You don't want an SEO firm that is going to be willing to provide you with false claims or fast results at the expense of your actual business' future.
Another important thing to consider when you are looking to choose an SEO provider is their overall pricing. Are they going to be charging you per hour or a fixed price for the entire job?
Plenty of webmasters continue to struggle to get their websites ranked on the first page of the search listings. Despite the hundreds of updates released by Google and other search engines, it pays to understand that not much has changed in the world of search engine optimization. If you stick to the basics and stay consistent at employing tried and proven SEO techniques, you can climb the rankings and dominate the competition.
To help you get started, here are three easy ways to boost your organic rankings:
1. Set up an effective content marketing strategy.
If you’ve been in the SEO industry for a long time, then you know how important content is. Over the past few years, it has been very evident that online users prefer visual content over traditional long-form blogs. You must also re-evaluate your keyword research strategy and ensure that it aligns with the kind of content you deliver to potential clients.
A critical area to learn is buyer intent. Essentially, this entails understanding the intent behind the keywords used by your site visitors. Prioritizing “buyer keywords” or search terms that show high interest in your products or services can prove to be beneficial regarding increasing conversions. Optimize your posts for these keywords and try out different kinds of content to see what produces the best results for your business.
2. Establish a presence in social media platforms.
Millions of users flock to different social media sites daily. As a business owner, you can take advantage of this by making a presence on the social platforms most used by your target customers. You can’t simply create accounts on all the popular social networking sites. Determine where your potential customers spend their time online and reach out to them through those online venues.
Aside from attracting targeted traffic straight from the social media sites, this strategy can also help boost your SEO rankings in a couple of ways. First, by exposing your content to the people who are most interested in your business, you increase the chances of them linking out to your website. This can lead to a significant boost in rankings. Second, Google has put more emphasis on social signals since releasing their Hummingbird update. By getting plenty of likes, shares, and comments, you can enjoy higher rankings in the search listings.
3. Build relevant links.
Links continue to be one of the most important rankings factors. You may have the most amazing content in the world, but if your competitors have better links, you may still find it extremely difficult to beat them in the results pages.
As always, quality trumps quantity regarding link building. Try to reach out to other webmasters in your industry and offer guest posts in exchange for a link back to your website. Building relationships with influencers in your niche can also be extremely useful.
You may have noticed that these three ways aren’t entirely new. As mentioned earlier, you simply have to focus on the basics of SEO and patiently wait for results. Consistency plays a critical role in your SEO campaigns. Try these simple tips and watch your organic rankings shoot up, allowing your business to gain new leads and ultimately increase sales.
When you start to build websites that you will host on different servers, you might realize that it would be easier to use simply one website hosting service where you could have all of your domains on different IP addresses. When an IP address is created, it is made of four separate numbers. These are divided into A, B, C and D. If you would like to do this affordably, you will want to choose a service for multiple C class hosting, which is essentially changing all of the numbers in C and D. Here is how you can find these hosts that will provide you with this type of service which is very cost-effective.
Where To Find Multiple C Class Hosting SEO Businesses
The first place that you will want to searches on the search engines, specifically for search engine optimization C class hosting companies. They typically offer multiple IP addresses for a minimal amount, making it easy for you to host everything in one location. If you were to do this individually, you could do this with a company that offered low-cost monthly payments on individual shared hosting which could be cost effective. However, for convenience, and sometimes allowing you to save even more money, you should get SEO hosting with multiple C class IP addresses at one location.
How To Save The Most Money
If you want to save the most money possible, you will want to compare what other companies are offering, and also, look at promo codes that they are using to market their services. You will be able to find exceptional deals, sometimes even more if you pay annually, costing no more than two or three dollars every month for each IP address. This will allow you to start building things like private blog networks, and by doing so, you can start to get a significant number of links pointing to your websites as if they are from different owners at different locations. This will help your search engine optimization efforts so that you can begin to make more money by targeting visitors that will be interested in what you are selling.
This is a strategy that is advanced, so if you do not know that much about it, you can always talk to the people that sell these types of services. They can help you it started right away, walking you through the setup process, allowing you to use these different domains on different IP addresses to rank higher in the search engines.
A Guide To Hiring An Portland SEO Provider For Your Business
A Practical Guide To Hiring An SEO Provider
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Small business owners who want to strengthen their online presence need to hire a good SEO provider to help them be found for the most relevant search terms in their industry or niche. However, it's hard to know which SEO company to choose, as they all seem to make the same promises, their prices being also very similar.
The first thing to do when searching for SEO experts to hire is to ask them for the list of keyword they've managed to obtain good rankings for. You have to make sure these keywords are competitive and have a decent estimated traffic volume. If the agency doesn't provide you these figures, you can use various free tools available today. The reason for doing this research is that everybody is able to rank a web page for a non-competitive keyword nobody searches for. You don't need an agency to help you with that.
The niches or industries covered by the SEO provider also matter. Ideally, you should hire someone who has been doing previous work in your industry. This can be hard, as they might have worked for your direct competitors, case in which you might not be able to hire them. However, if you market blue widgets and an SEO company has done a great job for a company selling blue widgets, you could hire them, as they know all about the widgets industry.
You should run away from any SEO consultant who promises you the number one position in the SERPs for a specific keyword. Nobody can ever promise to help a client reach a specific position, as search engines keep their algorithms secret. Besides, they adjust these algorithms on a continuous basis, so anyone who claims to be able to bring a website on the first position is either a scammer or a novice who has no idea what he is talking about. Stay away from these so-called experts.
The other type of SEO expert you should stay away from is the one who doesn't explain you in detail the methods and the work procedure. As SEO actions done wrong can bring you severe penalties from Google, you need to know at any given time the intentions and the activities of your SEO agency. It's too risky to let them do whatever they want, as they might employ black hat methods that could get you in trouble.
This is only a brief guide to help you find a trustworthy SEO provider, but it covers the main things you have to check.
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Is Your Business The Right Business For Using An SEO Agency?
The Many Faces Of SEO
When this website thing got going a few years back, it was not too difficult for your 12-grade son's friend to build you a website for your business. If you have not progressed from that point, you will need to regroup.
The whole process has become very much more complicated and competitive among businesses on a local basis. The website for your business can no longer be built in a haphazard or unprofessional way because now, all of your competitors are reaching out to your customers.
There is just no doubt about it; you are going to need to hire an SEO professional firm to rebuild everything you ever thought about building websites and then some. First of all, you need to understand that your website is a static platform that should be designed very simply and easy to navigate so that whoever finds it can find out all about what you do.
It should be professionally done, and the content should be flawless as the modern consumer can now spot the job that is not a professional one.
Interestingly enough, about 65 to 70 percent of all the searches that are being done are being conducted from mobile devices, such as smartphones, iPads and tablets. Consequently, if your website is not being picked up from a mobile standpoint, you are now just kissing your new customers goodbye.
Social media is huge in the local digital market. Half the people in the world are on Facebook at any one given time. Therefore, your business needs to be able to capture the folks who are on Facebook and looking. There are programs that do that, but they have to be administered on a daily basis, and you as a business owner cannot do that, nor can your staff, if you want to run your business effectively.
Find an SEO company who can show you actual results from companies who they have set up and are getting traffic from these efforts. Not only are they getting traffic, but they are also getting new customers from those efforts.
Facebook, Twitter, Pinterest and Instagram are social venues that are hot, very hot, and they all have separate followings that are very loyal.
People like to get online in groups and the follow companies who have fun Facebook and Twitter pages. Have the SEO company show you an actual ROI that they have helped to create for a company, and that is who you should do business with.
SEO stands for search engine marketing, and up to this point in time, it largely meant the proper construction of the business website so that the search engines like Google, Yahoo, and Bing would pick up the keywords used, and rank the page highly.
While it still means just that, there is so much more going on in that field to do really the job, hiring an SEO agency is a must. Not only is properly arranging the website, so the search engines find it, but there is also much to do in off page optimization as well.
One thing for sure is that your website must be optimized to be picked up by mobile devices. Currently, over 65 percent of all internet searches are being conducted by mobile devices such as smartphones, iPads and tablets. If your site is not being picked up by these methods, you are missing a lot of business.
Social media is huge right now. Such sites as Facebook, Twitter, Pinterest and Instagram are generating huge amounts of traffic, most of it on a local level. Running social media, however, is not just a set it, and forget it process. Someone must be assigned the task of making daily posts and comments when people comment back.
The goal with social media is to create a following by engaging the audience. Tactics such as contests, prizes, coupons and the like are what draws in the people and keeps them interested in your site, and thus your business.
Oddly enough, much of the posting that is effective will have nothing to do with your business, as that is what draws the people. They think that it is fun to be involved with all of that fun stuff, and oh, by the way, we can stop into your place for some pizza.
Someone in the business can do the posts, but not just anybody can do them and properly keep up with them, and that is where a local SEO agency can be of great help for you.
It is very likely that you do need a makeover of your website. Flash is out, simplicity and lots of explanation are in. People want to know all about you, but they don't want to sit and wait for all for all of the fancy stuff on your website to happen, so they move on.
Today's web building, management and development is no longer an in-house project and is best handled by a firm with a track record of success.
If you sell products or services online through your website and rely on a stream of new customers to keep your business growing, then you need SEO services. SEO stands for search engine optimization, and it is how you get traffic to your website. Read on to learn more about SEO and how it has changed over the years.
When a potential customer performs a search for your product or service, you want them quickly see the link to your website on the search engine. Studies show that potential customers don't look beyond the first few pages, so if your website doesn't come up quickly, the customer is going to go with your competition.
An SEO company will help you with your ranking and increase your chances of your site being on the first few pages. SEO services do this through quality content, keyword research, link building and data analysis. It takes quite a bit of work to find the keywords and links that are going to make your website keep rising in the search engine results.
The SEO company that you choose to work with can have a big impact on how far your site rises as well. You want to make sure that you work with a company that has a good reputation and plenty of experience in SEO techniques. SEO has changed over the years, but some of the strategies remain the same.
In the past, all you had to do was make sure the keyword appeared as much as possible on your site. No one cared what the content was; you just needed to repeat the keyword over and over again. Unfortunately, this made the top sites useless as the content was completely stuffed with keywords.
The more the keyword appeared, the better your score.
Link building didn't fare much better, all you had to do was make sure that your site was on every directory possible. The articles were full of spam, and no thought was put into how the end user was going to experience the page.
Now that Google cares about the user experience and quality content, articles that are full of the same keyword are virtually non-existent. Content is king now. The user experience is valued, and the sites look and read much better. Sites now have real content on them and the ones that are full of spam go away.