Plenty of webmasters continue to struggle to get their websites ranked on the first page of the search listings. Despite the hundreds of updates released by Google and other search engines, it pays to understand that not much has changed in the world of search engine optimization. If you stick to the basics and stay consistent at employing tried and proven SEO techniques, you can climb the rankings and dominate the competition.
To help you get started, here are three easy ways to boost your organic rankings:
1. Set up an effective content marketing strategy.
If you’ve been in the SEO industry for a long time, then you know how important content is. Over the past few years, it has been very evident that online users prefer visual content over traditional long-form blogs. You must also re-evaluate your keyword research strategy and ensure that it aligns with the kind of content you deliver to potential clients.
A critical area to learn is buyer intent. Essentially, this entails understanding the intent behind the keywords used by your site visitors. Prioritizing “buyer keywords” or search terms that show high interest in your products or services can prove to be beneficial regarding increasing conversions. Optimize your posts for these keywords and try out different kinds of content to see what produces the best results for your business.
2. Establish a presence in social media platforms.
Millions of users flock to different social media sites daily. As a business owner, you can take advantage of this by making a presence on the social platforms most used by your target customers. You can’t simply create accounts on all the popular social networking sites. Determine where your potential customers spend their time online and reach out to them through those online venues.
Aside from attracting targeted traffic straight from the social media sites, this strategy can also help boost your SEO rankings in a couple of ways. First, by exposing your content to the people who are most interested in your business, you increase the chances of them linking out to your website. This can lead to a significant boost in rankings. Second, Google has put more emphasis on social signals since releasing their Hummingbird update. By getting plenty of likes, shares, and comments, you can enjoy higher rankings in the search listings.
3. Build relevant links.
Links continue to be one of the most important rankings factors. You may have the most amazing content in the world, but if your competitors have better links, you may still find it extremely difficult to beat them in the results pages.
As always, quality trumps quantity regarding link building. Try to reach out to other webmasters in your industry and offer guest posts in exchange for a link back to your website. Building relationships with influencers in your niche can also be extremely useful.
You may have noticed that these three ways aren’t entirely new. As mentioned earlier, you simply have to focus on the basics of SEO and patiently wait for results. Consistency plays a critical role in your SEO campaigns. Try these simple tips and watch your organic rankings shoot up, allowing your business to gain new leads and ultimately increase sales.