When this website thing got going a few years back, it was not too difficult for your 12-grade son's friend to build you a website for your business. If you have not progressed from that point, you will need to regroup.
The whole process has become very much more complicated and competitive among businesses on a local basis. The website for your business can no longer be built in a haphazard or unprofessional way because now, all of your competitors are reaching out to your customers.
There is just no doubt about it; you are going to need to hire an SEO professional firm to rebuild everything you ever thought about building websites and then some. First of all, you need to understand that your website is a static platform that should be designed very simply and easy to navigate so that whoever finds it can find out all about what you do.
It should be professionally done, and the content should be flawless as the modern consumer can now spot the job that is not a professional one.
Interestingly enough, about 65 to 70 percent of all the searches that are being done are being conducted from mobile devices, such as smartphones, iPads and tablets. Consequently, if your website is not being picked up from a mobile standpoint, you are now just kissing your new customers goodbye.
Social media is huge in the local digital market. Half the people in the world are on Facebook at any one given time. Therefore, your business needs to be able to capture the folks who are on Facebook and looking. There are programs that do that, but they have to be administered on a daily basis, and you as a business owner cannot do that, nor can your staff, if you want to run your business effectively.
Find an SEO company who can show you actual results from companies who they have set up and are getting traffic from these efforts. Not only are they getting traffic, but they are also getting new customers from those efforts.
Facebook, Twitter, Pinterest and Instagram are social venues that are hot, very hot, and they all have separate followings that are very loyal.
People like to get online in groups and the follow companies who have fun Facebook and Twitter pages. Have the SEO company show you an actual ROI that they have helped to create for a company, and that is who you should do business with.