If you sell products or services online through your website and rely on a stream of new customers to keep your business growing, then you need SEO services. SEO stands for search engine optimization, and it is how you get traffic to your website. Read on to learn more about SEO and how it has changed over the years.
When a potential customer performs a search for your product or service, you want them quickly see the link to your website on the search engine. Studies show that potential customers don't look beyond the first few pages, so if your website doesn't come up quickly, the customer is going to go with your competition.
An SEO company will help you with your ranking and increase your chances of your site being on the first few pages. SEO services do this through quality content, keyword research, link building and data analysis. It takes quite a bit of work to find the keywords and links that are going to make your website keep rising in the search engine results.
The SEO company that you choose to work with can have a big impact on how far your site rises as well. You want to make sure that you work with a company that has a good reputation and plenty of experience in SEO techniques. SEO has changed over the years, but some of the strategies remain the same.
In the past, all you had to do was make sure the keyword appeared as much as possible on your site. No one cared what the content was; you just needed to repeat the keyword over and over again. Unfortunately, this made the top sites useless as the content was completely stuffed with keywords.
The more the keyword appeared, the better your score.
Link building didn't fare much better, all you had to do was make sure that your site was on every directory possible. The articles were full of spam, and no thought was put into how the end user was going to experience the page.
Now that Google cares about the user experience and quality content, articles that are full of the same keyword are virtually non-existent. Content is king now. The user experience is valued, and the sites look and read much better. Sites now have real content on them and the ones that are full of spam go away.