SEO stands for search engine marketing, and up to this point in time, it largely meant the proper construction of the business website so that the search engines like Google, Yahoo, and Bing would pick up the keywords used, and rank the page highly.
While it still means just that, there is so much more going on in that field to do really the job, hiring an SEO agency is a must. Not only is properly arranging the website, so the search engines find it, but there is also much to do in off page optimization as well.
One thing for sure is that your website must be optimized to be picked up by mobile devices. Currently, over 65 percent of all internet searches are being conducted by mobile devices such as smartphones, iPads and tablets. If your site is not being picked up by these methods, you are missing a lot of business.
Social media is huge right now. Such sites as Facebook, Twitter, Pinterest and Instagram are generating huge amounts of traffic, most of it on a local level. Running social media, however, is not just a set it, and forget it process. Someone must be assigned the task of making daily posts and comments when people comment back.
The goal with social media is to create a following by engaging the audience. Tactics such as contests, prizes, coupons and the like are what draws in the people and keeps them interested in your site, and thus your business.
Oddly enough, much of the posting that is effective will have nothing to do with your business, as that is what draws the people. They think that it is fun to be involved with all of that fun stuff, and oh, by the way, we can stop into your place for some pizza.
Someone in the business can do the posts, but not just anybody can do them and properly keep up with them, and that is where a local SEO agency can be of great help for you.
It is very likely that you do need a makeover of your website. Flash is out, simplicity and lots of explanation are in. People want to know all about you, but they don't want to sit and wait for all for all of the fancy stuff on your website to happen, so they move on.
Today's web building, management and development is no longer an in-house project and is best handled by a firm with a track record of success.