Did you know that 90% of online users look for information about local businesses through search engines? This can amount to a tremendous amount of targeted visitors to your business. Reaching the coveted number one position on the search listings for the keywords used by your potential customers can help you generate new sales leads and boost conversions. This has made local SEO a must-have in your overall online marketing strategy. Read on to find out what’s happening in the local SEO industry and what improvements to expect in the future.
The Current Status Of Local SEO
Many experts used to consider local SEO as far simpler and easier, primarily because local ranking factors were not the same as conventional ranking signals. But back in July 2014, Google Pigeon was released. This algorithmic update changed the way Google ranks local search results, emphasizing that they are now tied to traditional rankings signals.
For webmasters, this means they should take the same approach as their traditional SEO projects when they’re trying to rank for local search terms. Both Google Maps and web search were influenced by the Pigeon update. A major shakeup in the local SEO landscape was evident across different industries, showing the changes implemented by Pigeon are in full effect.
Also, local directories also received a massive boost in search visibility. A couple of years ago, Yelp—one of the most popular local directories online—accused Google of rigging the search results, causing Yelp-related search results to get pushed down in the search listings. But since the Pigeon update, Yelp and other online directories have enjoyed higher rankings. As a business owner, you should take advantage of this by getting your business website listed in these online platforms and ensuring that you keep your profiles updated.
The Future Of Local SEO
Recently, Google also made changes to how they display ads on their results pages. The sidebar ads were removed. Now, you can see ads at the bottom of the search listings. This can have a significant impact on your PPC campaign. It’s a must to analyze the effects of these changes in your click-through and conversion rates.
More changes like this are to be expected in the future as Google tries to deliver the best experience for both their users and advertisers. It’s also reasonable to expect their local search algorithm to be enhanced even further. Many are hoping that Google’s distance and location parameters would be more accurate as this can significantly influence the results seen by search engine users.
How To Enhance Your Website's Optimization
A Guide To Hiring An Portland SEO Provider For Your Business
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Although your website may be beautiful, when you submit it into the hurricane that is known as the Internet, it can easily get lost if customers are not able to locate you online. There are several ways you can enhance your website’s optimization with SEO techniques.
One of the first things that you will need to consider is your website’s ease of use. You should ask yourself if your website is simple to follow and easy to navigate. Can customers find the information they are looking for quickly? Can they get back on the home page without any problems?
What about your contact information? Can it easily be found on the website? It is important to ask these questions because customers do not want to become frustrated while they are searching for information on your site. If the information is difficult to find, your customers will leave your site in search of a user-friendlier one.
The next thing to consider when enhancing your website through SEO is the photographs that are on your site. The one thing to know is that no one enjoys squinting at their device to look at thumbnail photos. In fact, customers are even less likely to read any content that you have placed around the small photos.
However, when the photos are larger, they will garner more interest. Customers will not only become interested in the picture; they will become interested in the entire website. This means that they will remain on your website longer, and ultimately this is your goal. Google Analytics will allow you to see how long visitors remain on your website, and this will help to improve your site’s ranking.
The headings on your pages bear more weight than anything else that is on your pages in the eyes of search engines. The heading will inform the search engines of the keywords that are the most important on a particular page. This is why it is important to have great keywords in your heading.
Long Tail Keywords
There are particular words that you can use in the context that is on your website that will help your site appear in search results. However, this also means that these keywords may land your site on page 100. The good news is that you can make your keywords specific, so you have a better chance of landing on the first page.
These are some of the tips that you can use when you are looking to optimize your website. By implementing these tips, you can increase your bottom line.
Outsourcing SEO May Be A Smart Idea For Your Website Or Blog
Tips For Choosing The Right SEO Provider
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Understanding SEO or search engine optimization can be tricky for some website and blog owners. Also, Google, the major search engine, continuously changes its policy on search engine content. Because of this, it is highly recommended to outsource the work unless you have a good understanding of SEO.
First, SEO or search engine optimization are techniques used to get a website or blog to hit high on search engines. Getting this to happen often takes the brain of a professional or a team of professionals and that s why SEO outsourcing is a smart move in the 21st century.
To look for a SEO Company is to research online. Put "SEO company" in Google's search bar, and then study the results. A hint here - SEO businesses that come up immediately in your search have figured out a way to hit high on Google. Those websites, therefore, may be useful for you to investigate.
Companies have payment plans for you to follow. Look for a good site, but be willing to invest in your website or blog. Typically, SEO outsourcing equals your willingness to pay for results.
An SEO company will do the following:
1. They Will Help You Find The Best Places To Market.
It could be that you're marketing to the wrong crowd. An SEO group can help you pinpoint your target audience and how best to reach them.
2. They Will Assist You With Proper Keywords and Meta Tags
Finding the right keywords and meta tags is critical to the success of your blog or website. An SEO company can help you choose the right keywords and meta tags for your site, and they will explain to you why they are relevant and important.
3. They Will Teach You The Importance of Original and Quality Content
It could be that your content is not quality and not original. An SEO company can assist you in what kind of content you should include on your site. They may advise that you hire out the content by assigning it to ghostwriters.
4. They Will Keep You High in the Search Rankings
Once an SEO company gets you higher in the rankings, they will give you tips to keep you there. In other words, the help will last you as you work with your website.
Outsourcing SEO work can be one of the best things you do for your company. Research the SEO availabilities out there.
If you are considering implementing better and more effective SEO into your business, you are going to want to be sure that you hire a third party to handle the implementation. After all, they are going to have a much better chance of succeeding than you alone. In this article, we will be going over some of the key things to look really for in a company when you are looking to choose one to help implement SEO into your business.
Tips For Choosing The Right SEO Provider:
The main thing that you are going to want to do is look at the experience level of the SEO provider. You want to be sure that you find a provider that has a significant amount of experience in the field and in the industry that you are in. This is going to give you a significant competitive advantage by having someone on your side that knows exactly what works and what doesn't work. They also keep up to date with the latest changes in the algorithms and it will help propel you to new heights as it relates to succeeding in increasing your overall rankings.
Another important thing that you are going to want to look at is the reputation of the SEO provider in question. Ideally, you are going to want to find a company that has an overall good reputation. That way, you find a company that is going to be able to provide you with the best possible service and the best possible results. The better the company's reputation, the better the chances that they are going to be able to provide you with excellent results. Never hire an SEO company with an overall poor reputation because the chances of you getting effective service from them are going to be very slim.
You are going to want to be very skeptical of any SEO company that tries to guarantee you a specific result for a specific period. While SEO companies can be very effective quickly, it is important to do it the right way. You don't want an SEO firm that is going to be willing to provide you with false claims or fast results at the expense of your actual business' future.
Another important thing to consider when you are looking to choose an SEO provider is their overall pricing. Are they going to be charging you per hour or a fixed price for the entire job?
Plenty of webmasters continue to struggle to get their websites ranked on the first page of the search listings. Despite the hundreds of updates released by Google and other search engines, it pays to understand that not much has changed in the world of search engine optimization. If you stick to the basics and stay consistent at employing tried and proven SEO techniques, you can climb the rankings and dominate the competition.
To help you get started, here are three easy ways to boost your organic rankings:
1. Set up an effective content marketing strategy.
If you’ve been in the SEO industry for a long time, then you know how important content is. Over the past few years, it has been very evident that online users prefer visual content over traditional long-form blogs. You must also re-evaluate your keyword research strategy and ensure that it aligns with the kind of content you deliver to potential clients.
A critical area to learn is buyer intent. Essentially, this entails understanding the intent behind the keywords used by your site visitors. Prioritizing “buyer keywords” or search terms that show high interest in your products or services can prove to be beneficial regarding increasing conversions. Optimize your posts for these keywords and try out different kinds of content to see what produces the best results for your business.
2. Establish a presence in social media platforms.
Millions of users flock to different social media sites daily. As a business owner, you can take advantage of this by making a presence on the social platforms most used by your target customers. You can’t simply create accounts on all the popular social networking sites. Determine where your potential customers spend their time online and reach out to them through those online venues.
Aside from attracting targeted traffic straight from the social media sites, this strategy can also help boost your SEO rankings in a couple of ways. First, by exposing your content to the people who are most interested in your business, you increase the chances of them linking out to your website. This can lead to a significant boost in rankings. Second, Google has put more emphasis on social signals since releasing their Hummingbird update. By getting plenty of likes, shares, and comments, you can enjoy higher rankings in the search listings.
3. Build relevant links.
Links continue to be one of the most important rankings factors. You may have the most amazing content in the world, but if your competitors have better links, you may still find it extremely difficult to beat them in the results pages.
As always, quality trumps quantity regarding link building. Try to reach out to other webmasters in your industry and offer guest posts in exchange for a link back to your website. Building relationships with influencers in your niche can also be extremely useful.
You may have noticed that these three ways aren’t entirely new. As mentioned earlier, you simply have to focus on the basics of SEO and patiently wait for results. Consistency plays a critical role in your SEO campaigns. Try these simple tips and watch your organic rankings shoot up, allowing your business to gain new leads and ultimately increase sales.